Google Ads Audits that uncover wasted spend and missed opportunities.
A comprehensive, no-obligation review of your Google Ads account to identify what’s working, what’s wasting budget, and where the biggest opportunities are.
A clear, honest look at what your account is really doing.
We dig into your account structure, tracking, keywords and spend to give you a prioritised, actionable plan, no matter who currently manages your account.
Everything included in our Google Ads Audits service.
Account Structure Review
We assess whether your campaign and ad group structure is set up for success.
Wasted Spend Analysis
We identify exactly where budget is being wasted on non-converting traffic.
Conversion Tracking Check
We verify your tracking is accurate, so decisions are based on real data.
Keyword & Search Term Review
We review search terms and keywords for relevance and missed opportunities.
Landing Page & Quality Score Review
We check landing pages and Quality Scores for issues holding back performance.
Prioritised Action Plan
A clear, prioritised list of fixes and opportunities, ranked by impact.
A proven process for Google Ads Audits.
Discover
We learn about your business, goals, budget and target customers.
Strategy
We build a campaign strategy and structure aligned with your goals.
Launch
We set up conversion tracking and launch optimised, high-intent campaigns.
Optimise
We continuously test, refine and scale campaigns to improve ROI.
More than just clicks. Real leads and sales for your business.
Certified Google Ads specialists
Transparent reporting
Tailored campaigns for your goals
Conversion-focused approach
Australia-wide support
Focus on leads and revenue
Frequently Ask Questions(FAQs)
What is a Google Ads Audit?
A Google Ads Audit is a detailed review of your Google Ads account to identify wasted ad spend, poor-performing campaigns, targeting issues, tracking problems, and missed opportunities for improving results.
Why should I audit my Google Ads account?
Regular audits can uncover unnecessary spending, irrelevant keywords, weak ad performance, bidding issues, and campaign settings that may be limiting your return on investment.
What does a Google Ads Audit include?
Our audit reviews campaign structure, keywords, search terms, negative keywords, ads, audiences, bidding strategies, budgets, conversion tracking, targeting, and overall account performance.
Can a Google Ads Audit reduce my wasted ad spend?
Yes. An audit helps identify where your budget is being spent inefficiently and provides actionable recommendations to reduce waste while directing more budget toward campaigns, keywords, and audiences that generate results.
How do I know if my Google Ads campaigns are underperforming?
Signs can include high costs per click, low conversion rates, rising cost per lead, irrelevant traffic, poor-quality leads, limited impression share, or spending that isn’t producing meaningful business results.
How long does it take to see results after a Google Ads Audit?
The timeline depends on your account size, campaign activity, and the changes implemented. Some improvements can be made immediately, while meaningful performance gains typically require ongoing monitoring and optimization.
Real Results. Real Partnerships.
214%
3.4x
“Working with Koah Digital has completely changed how our business approaches digital marketing. Their advice is practical, transparent and backed by results. We’ve seen significant growth in both our online visibility and customer enquiries.”
- Work directly with experienced digital marketing specialists.
- Tailored strategies. No cookie-cutter solutions.
- Australia-wide support.
Let's Start the Conversation
Tell us a little about your business and one of our digital marketing specialists will be in touch within one business day.