How to Enhance Core Web Vitals Page Experience

Core Web Vitals: these three words carry significant weight in the SEO world. They're not just buzzwords; they're metrics that can either elevate or drag down your website's performance and user experience. If you're new to the world of SEO and looking to understand how to enhance your website's Core Web Vitals, you're in the right place. We'll break it down step by step, Aussie style!

Understanding Core Web Vitals

Before we dive into the nitty-gritty of fixing Core Web Vitals, let's grasp what they are. Core Web Vitals are a trio of metrics—loading speed, interactivity, and content stability—that gauge how well your website performs from a user's perspective. Google, the internet's gatekeeper, has announced that it will factor these metrics into its ranking algorithm from 2023 onwards. This means your website's Core Web Vitals now hold the key to SEO success.

Step 1: Identifying the Issues

Why it's crucial:

Before we tinker with our website's engine, we need to understand what's causing the sluggish performance. To do this, we turn to Google's trusty tools: Google Search Console and PageSpeed Insights.

Google Search Console:

1. Log in and add your website property if you haven't already.

2. Navigate to the "Core Web Vitals" section under "Enhancements."

3. Here, you'll find an overview of your site's performance in LCP, FID, and CLS metrics.

4. Click on specific issues to dig deeper and understand which URLs are affected.

PageSpeed Insights:

1. Visit the PageSpeed Insights website and enter your website's URL.

2. You'll receive a score for both mobile and desktop performance.

3. Scroll down to the "Opportunities" section for actionable recommendations on improving your Core Web Vitals.

Step 2: Optimising Images

Why it's crucial:

Large, unoptimised images can weigh down your website like a ball and chain. This slows down loading times and negatively impacts Core Web Vitals scores. Time to trim the fat!

1. Optimise your images by compressing them.

2. Choose the appropriate file format (JPEG for photos, PNG for transparent graphics).

3. Utilise tools like TinyPNG or Kraken to streamline your image files.

Step 3: Minimising JavaScript and CSS

Why it's crucial:

JavaScript and CSS can be heavyweights that drag your website's performance into the slow lane. To fix this, it's time to go on a code diet!

1. Minimise the use of heavy JavaScript and CSS.

2. Optimise your code.

3. Combine files when possible.

4. Consider using lazy loading to load resources only when needed.

Step 4: Embrace Caching

Why it's crucial:

Caching, akin to storing snacks in a secret drawer, can speed up your website. It saves static resources in the user's browser, reducing download times and boosting Core Web Vitals scores.

Step 5: Enable Compression

Why it's crucial:

Just as a vacuum-sealed bag saves space in your luggage, compression reduces file sizes and improves loading times. Time to get cozy with Gzip!

1. Use tools like Gzip to compress your HTML, JavaScript, and CSS files.

2. Witness the magic as your Core Web Vitals scores improve.

In conclusion, fixing your Core Web Vitals page experience isn't a mystical task. It's a step-by-step journey towards a faster, more user-friendly website. By identifying issues, optimising images, minimising resource-heavy code, embracing caching, and enabling compression, you'll be well on your way to a higher Core Web Vitals score and better SEO rankings. Happy optimising!